How to Measure Your Award Winning Website’s Success on Google
8 months ago Joseph Williams Comments Off on How to Measure Your Award Winning Website’s Success on Google
If you are a business owner, you probably know about SEO. SEO, or Search Engine Optimization, is how businesses manage to show up on the front page of Google or other search engines when potential customers search for their products. SEO is one of the most important aspects of modern business, because it amounts to very cheap and easy advertising when done correctly.
Why should I track keywords?
If you have invested in optimizing your website for search engines, you may think that your work is done. However, nothing could be further from the truth. The search engine landscape can change drastically from month to month, and the website at the top of the listings can fall to the second page quickly if nobody is paying attention. That is why it is important to track SEO progress consistently.
Figure out what SEO strategies really work with your own data
Tracking your SEO success means that you get hard data to help you figure out what is working and what needs to change. Since there are no official releases from Google about their search algorithm, the most powerful way to optimize your website is to pay attention and iterate your approach month by month. Your seattle seo agency should be watching rankings and using that data to measure their success. By tracking the data, you can stay on top of the competition and gradually improve your search ranking over time.
While all businesses have different needs when it comes to SEO, and one approach will absolutely not fit all websites, there are a few data points that are important for nearly any business to keep an eye on. Make sure to set up your website so that you can get access to as much data as possible to help you make decisions about your SEO strategy.
What should I track for SEO?
One great example of data you should be acting on is your traffic sources. There are three major ways people will navigate to your website that you can differentiate based on data available to you as a network administrator: direct traffic, which is a navigation directly to your website without tracking info; referral traffic, which is a click on a referral link that you have set up to provide you with data; and search traffic, which is a click on a search engine result. This data can be used in a number of ways, but for SEO purposes, you will be using it to track your search traffic compared to other sources. If your search traffic spikes, your SEO is doing well; if it plummets, you may need to tweak something.
By acting on data like traffic sources, you can focus your SEO efforts on techniques with proven results. Never pay an SEO expert to optimize your website once and then stop paying attention; good SEO is an ongoing process of refinement. If you give some attention each month to the data, you will be able to increase search traffic consistently, which will lead to big results in web traffic. More eyes on your website means more business, so do not neglect your SEO! Track your SEO progress and watch the results build every month.
How to track keywords on Google
You can use tools to track the position your website is currently at in search engines for targeted keywords. This is one way you can see if your efforts are having an effect, these tools usually update your positions everyday and can even send you progress reports to your email.
Another great way to track progress is using one of the many SEO optimization platforms like MOZ, or Ahrefs. Each tool has a different way of tracking progress, and can compare competitor’s websites with your own. This way you can see specifically where you are lacking compared to them.
Should you track competitors?
Being able to see competitor metrics is a great advantage, you will be able to see where they have backlinks, and you could use that information to get your own link on those same websites.
They will also alert you to any problems your website might have that could be affecting your sites rankings in Google or other search engines. These problems include but aren’t limited to: 404 pages, broken links, broken images, duplicate content, and much more. These tools will not only alert you to these problems, they let you know the severity of these problems so you know where to focus your efforts.
Learn from your rankings
You need to be able to gauge if your efforts are bearing any fruit, don’t go in blind—especially if you try something new. You could spend months working on your SEO and see little results, but a single tweak could send your rankings skyrocketing, and if you aren’t tracking results, you won’t be able to track down what change had the most effect on your rankings. This means you’ll have a much harder time replicating results in the future!
So make sure you’re tracking and documenting the date you are trying new techniques, so you can track down exactly when you started seeing results and find out which technique you started using when results started appearing so you know to use that technique again.
Featured Image Credit: https://upload.wikimedia.org/wikipedia/commons/f/fe/Seo-wikipedia.jpg